Agenda

This keynote panel brings together four leading B2B marketing and communication executives from leading DC area companies to discuss their outlook for 2024 — and beyond. This “big picture” panel... Read More

Rick Rudman, a legendary B2B leader in the DC area, will speak on “The View from the Top of the B2B CMO Role” Rick is currently CEO and co-founder of... Read More

Too often in today’s B2B environment, awareness marketing efforts are pitted against lead gen efforts in a “Brand vs. Demand” type of relationship, with brand awareness getting the short end... Read More

Any marketer, B2B or otherwise, has certainly seen statistics touting the benefits of personalization: increased customer engagement, the potential for greater customer loyalty, and the holy grail, growing customer lifetime... Read More

As B2B marketers, leveraging AI capabilities not only sets the stage for unprecedented efficiencies, engagement and personalization but also positions companies at the forefront of this ever-changing innovation. This session... Read More

The competitive pressures to innovate and increase speed to market, and the rising consumer expectations for reliability and superior customer experience demand that organizations find ways to increase their agility... Read More

In a world where consumer attention is a scarce commodity and generic messaging saturates every channel, how can your brand rise above the clamor and truly resonate with your audience?... Read More

Research from LinkedIn shows that 75% of B2B buyers use social media to make buying decisions. This panel of seasoned B2B social media marketers will provide firsthand experiences, innovative approaches,... Read More

This session will explore the latest marketing technology trends, innovative strategies, and best practices for date-driven decision making in the B2B space.

Top marketing executives will delve into the intricacies of managing brand integration during acquisitions while safeguarding the essence and value of each brand involved.

Search engine optimization can drive qualified leads every month to build your pipeline without paying for ads. Using AI to boost your SEO is alluring, but Google is cracking down... Read More

Marketing teams are swiftly adopting generative AI models, such as ChatGPT and Google Gemini, into their content creation lifecycle. Sitecore is at the forefront of integrating these innovative technologies to... Read More

Learn proven tactics and cutting-edge techniques to maximize your presence on the world’s premier professional networking platform. Discover innovative strategies tailored specifically for B2B marketers to enhance brand visibility, generate... Read More

Seasoned sales professionals will share their insights on the current state of lead generation channels and strategies. What lead gen programs are most effective for sales leaders in converting leads... Read More

What are today’s best B2B thought leadership tactics to help distinguish your offerings? Whether you’re a seasoned content creator or just beginning to explore the realm of thought leadership, this... Read More

In today’s competitive digital landscape, email marketing remains a cornerstone for B2B businesses to engage, nurture, and convert leads effectively. This session delves into the intricacies of B2B email marketing,... Read More

Interested in learning more about how to maximize your return on investment with LinkedIn Ads? Join Josh to find out more about how utilizing LinkedIn ads can help improve your... Read More