How to Use an Emotive Narrative to Create a Memorable B2B Brand

23 May 2024
11:45 - 12:30
5 East Hall

How to Use an Emotive Narrative to Create a Memorable B2B Brand

In a world where consumer attention is a scarce commodity and generic messaging saturates every channel, how can your brand rise above the clamor and truly resonate with your audience? To break out of this sea of sameness, talking about yourself—no matter how great you are—isn’t enough. To cut through the noise and leave a lasting impression, you need a narrative that connects what you do to what matters to your audience.

Join us to discover how Sandline Global did just that—crafting a memorable and distinctive brand and transforming the sales and marketing team’s approach to communications in the process.

In this session you will learn:

  • Insight: How to dive deep into the psyche of your clients and uncover the nuances of their perceptions, fears, and aspirations surrounding you, your products, and services.
  • Persuasion: How to use those insights in a simple narrative framework that combines the emotive power and memorability of a story arc with the credibility of data to tell your brand story.
  • Implementation: How to efficiently turn that narrative into key copy for your website, emails, ads, or any marketing.