Generative Marketing Strategies – Personalization at Scale with GenAI
Marketing teams are swiftly adopting generative AI models, such as ChatGPT and Google Gemini, into their content creation lifecycle. Sitecore is at the forefront of integrating these innovative technologies to enhance content marketing operations and engaging content delivery.
B2B customer expectations have risen rapidly in recent years. Personalized experiences and omnichannel conversations with your customers have become essential, and GenAI can help brands generate content required to power personalization at scale. This session introduces Sitecore’s DX Maturity Model and highlights real-world tactics B2B companies use to accelerate customer engagement with personalization and GenAI.