Achieving Meaningful Personalization for B2B Brands
Any marketer, B2B or otherwise, has certainly seen statistics touting the benefits of personalization: increased customer engagement, the potential for greater customer loyalty, and the holy grail, growing customer lifetime value. Yet, those who make the investment of time and resources to do personalization well know that despite the potential rewards, there are also risks.
In this one-on-one conversation, Nationwide Marketing Vice President Tiffany Grinstead talks with Greg Kihlström about what meaningful personalization means, how to achieve it, and how good data and a strong relationship between marketing and sales teams can help B2B brands achieve greater success.