Lindsey Kolb

Managing Director, Rational 360

Lindsey Kolb

Managing Director, Rational 360

Biography

Lindsey previously served as a White House political appointee where she served as Digital Director at the U.S. Department of Education (DoED) and to Education Secretary Betsy DeVos. At DoED, she traveled extensively with Secretary DeVos across the U.S., leading the digital department’s efforts of creating engaging content that focused on sharing education stories. She led online promotion campaigns amplifying Administration programs that focused on advancing school safety, school choice, Career and Technical Education (CTE), STEM, HBCUs, and Second Chance Pell. In addition, Lindsey led partnerships between DoED with The White House, NASA, USDA, National Parks Service, the National Smithsonian Zoo, the National Science Foundation, and more. Under her leadership, the digital team produced 100+ videos, seen by millions, and launched a new national email marketing campaign, growing engagement 200%.

Lindsey has deep experience running comprehensive omnichannel digital campaigns at the highest levels of Republican politics including top-tier campaigns for U.S. President, U.S. Senate, U.S. Congress, Governor, and more. She also has worked with leading Republican organizations and committee such as the Republican National Committee, the National Republican Congressional Committee, College Republican National Committee, Senate Leadership Fund, Congressional Leadership Fund, American Action Network, Winning for Women, National Rifle Association, the Heritage Foundation, State Policy Network, the American Legislative Exchange Council, among others.

Previously she has brought her campaign-oriented mindset to run enterprise public affairs campaign efforts across the United States at beltway firms FP1 Strategies and DDC Public Affairs. Working with Fortune 100 and 500 companies regularly as well as national trade associations, Lindsey has run successful advocacy campaigns across the energy, healthcare, finance, defense, education, telecommunications, non-profit, transportation, consumer products, manufacturing, sports, and technology sectors.

Lindsey is a proud graduate of Missouri State University where she holds a degree in Socio-Political Communication and a certificate in Press Politics.

All sessions by Lindsey Kolb

Best Tactics for B2B Thought Leadership 

23 May 2024
15:10 - 16:00
5 West Hall